Book Nook: A custom ATS built to find the best software engineering talent
The TLDR
The Challenge
Research and design an online community that adheres to core scientific literature on community design, catered to a niche community, and was supported by a viable business plan.
My Role
I was the team leader, charged with moving the team towards our larger project goals, while contributing most heavily to survey deployment, customer funnel design, and the Figma UI design of the reading experience.
The Process
We interviewed 12 readers while conducting competitor analysis and literature review; compiling key research principles to identify unmet market need. We then validated the scale of this need by surveying 54 survey responders, and developing a customer journey map, customer sales funnel, and user flows. Finally, we developed a Figma prototype, usability tested it, and presented it to our cohort.
The Impact
Our solution was voted 'most innovative community' at UMSI, generated strong market interest from book-store employees, and is currently in the seed funding stage.