Kastane: A custom ATS built to find the best software engineering talent
The TLDR
The Challenge
Psyk AI is a multimodal AI conversational agent platform project, designed to help student therapist practice DEI-based interventions.
The idea for this product germinated from a very personal problem: our team's struggle in finding therapists with the training needed to treat POC with sensitivity and safety.
My Role
I was the team leader, involved in helping with all deliverables, especially with UI design and validation. But above all, I was focussed on the big picture goal; iterating our product towards product-market fit (PMF)
The Process
We began with a competitor analysis matrix, identifying competitors and technology moats. We then conducted interviews with psychotherapy, social work, and AI experts — using their insights to take us through high fidelity prototype iteration in Figma. Simultaneously, our engineering team designed the AI interface MVP. Finally, we put together our go-to-market roadmap and pricing strategy.
The Impact
We won 2nd place at the Center for Entrepreneurship's Gen AI competition, and won 2nd place again at the University of Michigan's annual poster competition.
We were also invited to present our project to the Scottsdale Institute, where we presented our work to their audience of prominent healthcare systems across the country.